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πŸ“‘Competitor Benchmark

Overview

Competitor Benchmarking allows sellers to track competitor products on TikTok Shop and compare them against their own listings.

How It Works

  • Pulls public listing data for competitor products.

  • Shows estimated sales velocity, pricing, reviews, and ratings.

  • Displays a comparison table with your own product performance.

How to Use It

  1. Go to Competitor Benchmark under Advanced Features.

  2. Add price, category, est monthly sales, reviews, rating, and trend.

  3. Review the comparison dashboard.

Example

A seller tracks three competitor skincare products. The benchmark shows competitors average 1,200 monthly units sold, while their product is at 800, prompting adjustments in commission rates.

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