📜Cohort Analysis
Overview
Cohort Analysis groups customers by acquisition date or source to track retention, repeat purchases, and LTV (Lifetime Value).
How It Works
Groups customers into cohorts (by month or channel).
Tracks revenue, repeat purchase rate, and retention.
Visualizes cohort data in tables and charts.
How to Use It
Go to Cohort Analysis under Advanced Features (Pro only).
Choose cohort type: acquisition date or traffic source.
Analyze LTV, retention rate, and repeat purchases.
Example
A seller reviews TikTok-acquired customers from July vs. August. The July cohort has 30% repeat purchase rate, while August only shows 12%, suggesting weaker long-term performance for recent campaigns.
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